Effective marketing activities cannot take place without a solid marketing plan.  

At Fig Street Marketing Group, we understand what it takes to build a firm foundation from which to work. Marketing planning is a consistent, balanced strategy that encompasses a variety of mediums and venues. We will guide you through the necessary steps towards constructing a comprehensive plan specifically designed for your unique products and services. Moreover, we can help you stay on plan by managing on-going checkpoints throughout your execution phase.

Utilizing a balanced marketing approach, combined with our proven methodology of program development and implementation, ensures successful plan development and implementation.

Discovery
Determining goals, strategies and target audiences

Recommendations
Our findings from the Discovery and our recommendations for your next steps

Budget
Establishing a realistic and manageable budget for the final plan as well as the methodology for accurately tracking and reporting that budget

Development / Execution
Where the rubber meets the road

Review / Check Points
Ongoing checks and balances to ensure all programs are on target and performing as expected

Analysis / Return on Investment
Determining the success of the programs against goals and budgets as well as next steps