Cynthia Hallman, President and CEO of Fig Street Marketing Group, founded the company in 2000. Cynthia has acquired over 20 years of experience in the fields of marketing and communications and brings this expertise to her clients at FSMG. She works directly with each client and her team of experienced project managers to ensure the flawless delivery of every project. Whether it be managing a corporate event, executing and fulfilling a national sales incentive, or creating a marketing sales tool, Cynthia oversees the program from development through execution to post-event activities. She provides FSMG clients the assurance that their projects and programs will be delivered on budget and on time - every time.

During her 13 year tenure with Hewlett-Packard, Cynthia was first employed as a MarCom Specialist and was soon promoted to a Field Marketing Specialist. She was responsible for developing and implementing sales and marketing programs initially for her southern California team. Her territory was later expanded to include all of California, Arizona, Nevada, New Mexico, Colorado, as well as the Pacific Northwest. Time and again, Cynthia was called upon to mentor new Field Marketing Specialists across the United States. In addition, she acted as a Team Lead on a multitude of national corporate initiatives. During her career at HP, Cynthia was awarded "Rookie of the Year" and was a five-time recipient of "Most Valuable Player." She was elected to attend Achiever's Club, HP's invitation-only year-end excellence program, six times.

Cynthia graduated from the University of California, Irvine with degrees in International Public Relations with minors in both German and French. Cynthia is an avid equestrienne, and makes her home in southern California with her family.